Debbie Gerardi, StoryBrand Certified Guide
Clearplan Marketing by Debbie Gerardi

Debbie Gerardi

Founder and Principal
Clearplan Marketing LLC

It’s Not About Me.

It’s About You…

And how I can help you feel as confident about marketing your expertise as you do providing it.

As a corporate communications professional and freelance writer for more than 25 years, I know how challenging it is for experts to tell an authentic story and share it in a way that resonates with their audience.

It’s easy to get caught up in the complexities of the services you provide, in the universities you’ve attended, and the titles and accolades you’ve achieved.

Those are important proof points, but what people really want to know is how you can help them solve a problem or reach their goals.

A few of my proof points:

  • From the tens of thousands of hours I’ve spent crafting marketing communications for professionals in the finance industry, I’ve learned to distill the most salient features and benefits that support my clients’ business goals, align with their brand, and resonate with their ideal audience.
  • From six years in the trenches writing New Markets Tax Credit (NMTC) applications (winning $108 million in NMTC allocation), I’ve learned to tell  clear and concise data-driven impact stories.
  • After two years as a StoryBrand Certified Marketing Guide, I connected all of these strengths to create a messaging framework tailored to help providers of complex professional services tell their unique story and confidently position their services in the marketplace.

Want to know more about my degrees, titles, and accolades?

Follow me on LinkedIn!

Debbie Gerardi, StoryBrand Certified Guide
Clearplan Marketing by Debbie Gerardi

Debbie Gerardi

Founder and Principal
Clearplan Marketing LLC